Tag Archives: live earth

Some Facebook Pages Now Reveal ‘Impression’ Counts to page admins

By Andy Sternberg | Published: 21 January 2010
But another number to add to the analytics spreadsheet, this gives the most specific data on “impressions” of Facebook page feed entries to date. But how an impression is defined by facebook is not entirely clear. Does this mean someone actually paused to read it while scrolling their News Feed? Did they [...]
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Using Social Media for Positive Reinforcement: #lovetheclimate giveaway

By Andy Sternberg | Published: 23 September 2009
Over the past few weeks of completely ignoring this blog and much else outside the scope of my work with Live Earth I’ve been swirling in social media madness surrounding our #lovetheclimate giveaway. It’s Global Climate week and we wanted to come up with a fun, positive way to get the word through to U.S. [...]
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To 90,000 Twitter Followers in 30 Days

By Andy Sternberg | Published: 24 February 2009
Last month Twitter quietly launched a new feature that generated a list of suggested users to follow. Most likely as a result of this list, the followers to many Twitter accounts increased exponential over the course of the last month. @LiveEarth, my employer’s twitter account (which is maintained primarily by me), saw a rise in [...]
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