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    iPods, TiVos and the Cheap-Ass Media Mongrels

    Monday, December 4th, 2006

    The other day I blogged about Edgar Bronfman’s disclosure that he spanked his kids (or something) for all the music they illegally downloaded.

    Now Reuters’ MediaFile blog details the iPod obsessions of the media moguls who attended last week’s Reuters Media Summit.

    The follow-up questions aren’t printed, but I’m gonna go out on a limb and assume that these big-timers took advantage of much of this digital media free-of-charge, and most likely with comped iPods as well. Plus, they’re all hooked on TiVo and/or satellite radio, wisely avoiding the endless spew of lame adverts for, uh, TiVo and iPod (and Chevy). Check these excerpts and ask yourself if these cats have ever dropped a dime on a rhyme:

    Richard Parsons, CEO / Chairman, Time Warner: “I like music. I have iPods everywhere. I had the whole bunch of (the Warner music collection) files put on before we sold it….”

    Dick Cook, Chairman, Walt Disney Studios: “…For fun, I have a little iTunes and that kind of stuff. The only time I get to read books is when I listen to it so I have a lot of books on iTunes.”

    JEAN-MARIE DRU, CEO, TBWA/CHIAT/DAY WORLDWIDE: “…I have five kids, so we are 7 at home and we have more than 15 or 16 iPods in the family.”

    Ah, behold the aristocrats pirates of megalomediahackland.

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